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    We at MY SNOWFLAKE kinder concept store in Zurich have specialized in beautiful, high-quality children's furniture, accessories, strollers and car seats. Always on the lookout for new brands for everything to do with children that will accompany you through to your teenage years, paired with a unique and authentic story. We pay particular attention to individual and personal advice - so you can find everything from us for baby equipment up to complete children's and youth rooms.


    Sara Hurler, owner and founder of MY SNOWFLAKE, lives with her husband Tom, their two sons Luis and Anton and their dog Bruno on Lake Zurich. Children have always been very important to her and she is fascinated by beautiful furniture with high quality standards. After many years in the fashion industry, Sara wanted to change and find a new career. She has always been enthusiastic about living and lifestyle, especially the Scandinavian style. When she got the chance to take over a small children's furniture store in Zurich in 2015, she didn't have to think twice and took it. Together with her husband Tom, she adapted the concept and range of the children's shop and gave MY SNOWFLAKE a new look. In 2017, they decided to leave the old shop and move to a larger location on the Greencity area in Zurich. In 2019, they opened an additional store with a focus on children's furniture and car seats right next to their children's furniture store.


    The MY SNOWFLAKE team is growing steadily - we are now happy to have a great team with 70% parents. The compatibility of family and work is very important to us, which is why we are careful to create part-time positions to enable mums - the professionals in our field - to return to work. We're always looking for new colleagues - take a look at Jobs, maybe we'll get to know each other personally soon.


    Founder / Owner

    The owner of MY SNOWFLAKE & mom of two boys has always had a great passion for beautiful furniture with high quality standards. Thanks to her keen sense for interesting new brands, special shapes and colors, the MY SNOWLFLAKE range is constantly evolving.



    Tom is the owner, husband and right hand man of Sara. Together with her, he develops the range and concept of the children's shop every day. His commitment and flair for beautiful, high-quality furniture make MY SNOWFLAKE what it is today.


    Store Manager

    Jenny lets her passion for interior design in the Nordic style flow into her consultations and is happy to pass on her own experiences and advice as a mom.


    Store team

    Thanks to her many years of experience in the field of first-time equipment, Ruth brings with her a great deal of know-how in all things baby-first-time equipment - you have any questions? Our professional advises you with a lot of passion and knows exactly what is still missing.


    Store team

    Naime actively supports us in the store. She knows what young parents have to pay attention to and is happy to pass on her own experiences and advice as a mom of two children.


    Store team

    Helene attaches great importance to good advice and is happy to see you in our stroller shop. As the mom of a boy, she knows exactly what to look out for in order to find the right stroller.


    Store team

    Elena supports us with her part-time work in the store, advises our customers comprehensively and competently and also helps in the online team if it burns out. She studies communication & media research and keeps fit with swimming.


    Content manager / store team

    As a former children's dance teacher, Tania has always focused on children. She is the mommy of two boys and therefore knows exactly what young parents and mothers to be cannot do without and lets her know-how flow into her work as a webshop content manager.


    Content Manager

    Anouk works for us in content management. The mum of two small children is always out and about by bike and likes to be creative - at home with the children or when creating online content.


    Customer Service

    In Customer Service, Nadin handles our customer inquiries eloquently and in a friendly manner & is at your side with words and deeds. The mum of two girls likes to advise mums and dads to be and lets her own experiences flow into it.


    Digital Marketing Specialist

    Daniela takes care of all kinds of marketing issues for us. She likes beautiful design and likes to be creative, whether creating online content or doing handicrafts at home as a mommy. 


    Online team

    As a trained specialist in childcare, Patricia is very familiar with the world of children and knows what makes children's hearts beat faster. Patricia takes care of online orders. In her free time, she can always be found with her baby dog ​​Ruby.